Steve's Quick Tips

Hi - I'm Steve Richman with Genworth Mortgage Insurance. I travel the country to help loan officers and other mortgage and real estate professionals improve their sales skills, refine their marketing approach and boost their product knowledge. In fact, I'm sure many of you have seen me present in the past. And what you know, or are about to find out, is that I like to deliver realistic, practical and effective methods, information and ideas to help drive your success. It is what I call passionate realism. I get pumped about what I do. What I do and preach, is not theory, but real world solutions.

And by the way, I'm not selling anything. I'm not selling a system, software, a book, a newsletter - nothing. What I do ask is that you consider mortgage insurance as an option, Genworth Mortgage Insurance specifically, and discover how it may be the best option for many of your borrowers.

Today, I want to share with you 2 quick tips that might help you and your business:

First -

If you try to be all things to all people, you will be nothing special to anyone. We live in a world of specialists. You need to become a mortgage specialist - maybe for 1st time home buyers (don't forget the MI), maybe for vacation homes. Or maybe you'll become the construction to perm guru. But you need a specialty to market your uniqueness.  Ever seen an ad that says good credit and bad credit welcome? How many people with good credit do you think respond to that ad? So pick yourself a specialty and market yourself that way.  

Tip 2

Go to closing with your clients. By the way, go to the closing. And oh yeah, don't forget, go to the closing! I'm amazed at how many loan officers don't take advantage of this opportunity.  When you are there, don't just ask for referrals, but request a nice, hand written customer testimonial. Having others speak on your behalf is a powerful marketing tool.

So just two quick tips for today. I'll be adding more tips and I can send them directly to your inbox when you register at The Genworth Informer page.

Also, I host a series of free webinars on topics like - The New Tax Law and Mortgage Insurance, How to Brand Yourself, and instead of a hitchhikers guide to the galaxy - I give you A Loan Officers Guide to the Internet.

I'm Steve Richman, thanks for listening and I hope you have a great day.